Founded in 1856, in Neuchatel, Ernest Borel has endured the storms in excess of 150 years by remaining in keeping with its mission-to fabricate high-quality Swiss Made watches with classic styling. The truth that the company continued to be classical certainly has assisted it recently, while getting certainly one of its primary marketplaces being Asia was one more reason for Ernest Borel’s success.

“Ernest Borel collections focus on the medium to high-finish marketplaces, offering an array of items, particularly romantic couple watches,” states Nathalie Boillat, gm, Ernest Borel. “Alongside these classic and trendy watches, Ernest Borel also produces sports models along with a superior selection of complication watches in addition to licensed chronometers recognised through the official seal from the COSC.”

Steady growth

Getting been successful in Asia, and achieving a significant well-known brand there, Ernest Borel is growing into other areas around the globe this year. “Today, Ernest Borel-guaranteed Swiss Designed for over 150 years-is placed to pursue its lengthy-term development around the world, using its concentrate on success and harmony,” Boillat particulars. “In 2011, Ernest Borel came back towards the U . s . States, that is in the past an essential marketplace for the company. We’re expecting great results in the united states in in the future and believe our brand has good possibilities within this market. Europe and also the Middle East also remain important marketplaces to all of us.”

BaselWorld items

You will find several key collections being introduced at BaselWorld. To begin with may be the Borel Chrono Collection, a gemstone-set automatic chronograph with large date display and small seconds.

Next may be the Romance Series III, featuring gemstone-set gents and girls models fitted with automatic actions, or perhaps a mother-of-gem version known as the Romantic Love Edition.

And to be introduced at BaselWorld may be the Jules Borel Collection, made to honor the founding father of the organization. The distinctive feature of the new two-tone (pink gold and steel) automatic Jules Borel upgraded version may be the energy reserve indication set with natural diamonds.