Tag: Swiss brands

  • Swiss Watchmaker Piaget Hunts New Buyers

    Swiss Watchmaker Piaget Hunts New Buyers

    In front of a packed house of roughly 500 invited guests Thursday evening at the Brooklyn Naval Yards, high-end Swiss watchmaker Piaget unveiled an unusual new timepiece: a stainless steel-cased casual watch for under $10,000. For many other Swiss brands, which have been trying to entice new buyers with inexpensive and entry-level offerings in stainless steel for…