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A look at Longines’ latest initiatives and events.
Swiss watchmaker Longines recently launched its new Symphonette collection at the Longines shop-in-shop at C.T Pundole & Sons in Pune.
This new collection for women is modern and trendy while retaining an inherent elegance that is typical of the brand. Actress Aditi Rao Hydari, who was in attendance at the event, was presented with a timepiece from this new collection. The starting price of this collection is Rs. 78,000.
The Longines Future Tennis Aces winner declared
In another part of the world, Spain’s María Dolores López Martinez defeated Russia’s Kristina Volgapkina to be declared the winner of the 7th edition of The Longines Future Tennis Aces, an international tournament that was held on the esplanade at La Defense in May. Thanks to this endeavour by Longines, 16 young promising female tennis players from different parts of the world got a chance to battle it out on Parisian clay in conditions that resembled Roland Garros of which the brand has been official partner and timekeeper since 2007. The experience began with a two day sports camp conducted at the Longines Academy, where the players got a chance to be tutored by two expert coaches. The young turks not only competed against the best international players of their age group, but also received a unique opportunity to meet Arantxa Sanchez, the tournament’s patron and three-time winner of the Roland Garros. The two finalists also participated in an exhibition match with Sanchez and Kim Clijsters. Martinez participated in a coin toss at a match held at the Philippe-Chatrier court, even as she received a Longines watch and an annual sponsorship for her tennis equipment that she will continue to get until her 16th birthday. Sarah Dev from India also participated, reaching the quarter finals in her first match overseas.
Kate Winslet visits Saint-Imier
Kate Winslet, Ambassador of Elegance, Longines, spent the day at the Swiss watchmaker’s head office in Saint-Imier in May. The visit included a visit to the Longines Museum where she selected a watch that will be reissued and sold—the proceeds of this will go to the Golden Hat Foundation, a non-profit organisation co-founded by the actress in 2010 for changing the perception about people with autism. The actress was accompanied by Walter von Känel, President of Longines as she viewed the different processes of watchmaking and even spent time with the company’s
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