Category: G-Shock

  • How Does G-Shock Compete in a World of Fitbits and Apple Watches?

    How Does G-Shock Compete in a World of Fitbits and Apple Watches?

    G-Shock creator Kikuo Ibe sits in a makeshift showroom, surrounded by dozens of G-Shock watches that include a prototype model from 1982. It still works, his translator proudly proclaims. Durability is what people love about these watches, after all. Soft-spoken but with a lively sense of humor, the bespectacled Japanese engineer then goes through the history of…

  • What Is G-Shock Compete in a World of Fitbits and Apple Watches?

    What Is G-Shock Compete in a World of Fitbits and Apple Watches?

    G-Shock creator Kikuo Ibe sits in a makeshift showroom, surrounded by dozens of G-Shock watches that include a prototype model from 1982. It still works, his translator proudly proclaims. Durability is what people love about these watches, after all. Soft-spoken but with a lively sense of humor, the bespectacled Japanese engineer then goes through the history of…