Corum/Eterna – Jérôme Biard takes over the management of Corum and Eterna


Exploding from the head of the late Severin Wunderman, the Corum Watches On Ebay Bubble watches defied expectations upon release. The profile of this watch is still unusually towering, with one of the highest-domed crystals I’ve ever seen. The impact that has on the dial is impossible to dismiss. The glass distorts the dial providing it an unnatural sense of depth. This is appropriate concerning design fidelity, as it completely adheres to the usage of spheres all over the watch — most clearly about the rubber-ringed crown at 3 o’clock. Furthermore, it manages to remain true to Wunderman’s original vision, which has been motivated by a 1960s dip watch that comprised a massive crystal to withstand the pressure of deep seated exploration. However, is this view only an homage, or possess Corum upgraded it considerably to appeal to a modern audience?The first major change is the diameter: The brand new releases all quantify 47mm wide and an impressive 18.8mm high. Smartly, though, the lugs are short and curved to allow a snug fit to the wrist. Of the 18.8mm of height, 8mm of this is down to the sapphire crystal alone. This is seemingly no mean feat: obtaining a perfect finish on a Sapphire part of this thickness, curvature, and necessary consistency is real obstacle. Corum achieves this unusual impact by beginning with a block of crystal clear and squeezing it into a bubble-like contour, prior to polishing to absolute clarity.To make the most of the feature, the designers of the Corum Bubble watches, chose to match the timepieces using “Op-art” (optical-art) dials. These smart patterns provide the feeling of motion, as well as shadow and depth. Although flat, the dials have a level of existence. Both watches use Super-LumiNova on the hands. The magnifying sapphire crystal has such an affect on the horizontal dials that they appear to be aggressively domed themselves. With this arresting design leaping out of the watch, it is easier to understand why this crazy contraption has so many lovers the world over. The two watches are fitted with rubber straps wrapped with leather, with a buckle matching their individual case finishes. The straps start out in 24mm between the lugs and taper to 20mm at the buckle.

Mr. Jérôme Biard will take over the management of Corum Ingot Watch Gold and Eterna on 1st of September, which includes the implementation of the overall strategy initiated by the Board of Directors and the general management of the operations of the two brands. Mr. Biard’s 25-year experience in the watch industry will be an asset to the Group’s profitability and diversification.

Mr. Jérôme Biard has been working for 16 years at Richemont, in sales and marketing for Vacheron Constantin and Cartier. In 2005, he assumed the role of International Sales Director for Girard-Perregaux and in 2009 was appointed CEO of LPI (Weitnauer Group) – a luxury watch & lifestyle distribution company for the Russian market, as well as Turkey and Brazil, including the creation of a retail division by capitalizing on his vast business development experience.

Mr. Jacques-Alain Vuille will continue to share with Mr. Jérôme Biard the experience he has gained during his 37 years in the company.