Corum – Jérôme Biard

A graduate of the internationally renowned Ecole Hôtelière de Lausanne, Jérôme Biard started his career as Area Brand Manager at Vacheron Constantin. 

The Corum Watches Admirals Cup Limited Edition Bubble 47 Flying Tourbillon watch includes a 47mm 18k rose gold case, and further accentuating its dimensions is its own large bubble-shaped crown, also made out of 18k rose gold. And as a consequence of the domed sapphire crystal, thickness is a whopping 18.55mm. Certainly, the Corum Bubble 47 Flying Tourbillon is no small watch, and it is likely to draw a lot of attention. If wrist presence is what you seek, this watch will probably deliver it in spades. Unfortunately, regardless of the watch’s little dimensions, water resistance is 30 meters, so be wary of liquids.The Bubble watch is so known because of its large domed sapphire crystal, and it is not necessarily only a gimmick. Most watches have flat sapphire crystals with anti-reflective coating since they wish to avoid distortion. To get Corum’s Bubble watch, the opposite is true because the distortion that’s caused by its large domed sapphire crystal is what makes the Corum Bubble unique. And because the domed sapphire crystal is indeed intense, the distortion it causes gives the watch an otherworldly look.This is doubly so when you consider that the Corum Bubble 47 Tourbillon watch has large brass skull which makes up the dial. The big hollowed and empty eyes together with the charcoal black dial and also the warmth from domed crystal makes a gothic look that is rarely seen in other watches. Completing the creepy impact is your flying tourbillon at 6 o’clock, which can be framed from the mouth of this skull.Speaking of which, the skull in the Corum Bubble 47 Tourbillon reminds me of the skull of Marvel Comics’ Punisher. And to me, it’s character, with more menacing and appealing looks than, say, the skull designs employed by HYT in their Skull Bad Boy watch or from Bell & Ross in their BR01 Burning Skull “Tattoo” watch (hands-on here).Though legibility may be somewhat affected by the distortions brought about by the heavily domed crystal, Corum addresses that by giving the Bubble 47 Flying Tourbillon big leaf-shaped hands painted with white Super-LumiNova.

Ever since, he has never left the watch industry, amassing over 25 years of experience in the field, including a stint in sales and marketing at Cartier. In 2005 he joined Girard-Perregaux as international sales director.

In 2009 he was appointed CEO of LPI, the watch and jewellery division of the Weitnauer Group, a distribution company operating in the markets of Russia, Turkey ande Brazil. 

He joined the Citychamp group on 1st September 2017 as Director of the Watch Division on the European Board of Directors, thus taking responsibility for the Corum Watches Forum and Eterna brands.