New Roger Dubuis Geneva Boutique Marks Homage Millesime Creation


Located on Geneva’s historic Place de la Fusterie, the new 157 square-metre boutique is spread over two floors and replaces the former boutique on the Rue du Rhône.

The Place de la Fusterie holds a special place in the heart of company founder and ‘soulmaker’ Mr Roger Dubuis himself, for it was in the vicinity of this new location that he began his career as a watchmaker-restorer.

Roger Dubuis has conceived all its new boutiques to reflect the design of a jewellery box and the new location on the Place de la Fusterie becomes one of only 23 exclusive boutiques in this style, all established at the most prestigious addresses. Luxury Watchmaking meets craftsmanship, staging a world of time, exuberance, and audacity. The ever-present square (visible in the geometry of the inlaid floor made of precious woods of the Geneva boutique) and three iconic colours bronze, black, and red, along with the emblematic traits of te Manufacture’s worlds – Excalibur, Hommage Velvet, Pulsion and La Monégasque – bear witness to the qualities that have always distinguished the brand: a flamboyant contemporary spirit expressed through an original aesthetic demonstrating a consistent capacity to surprise and appeal.


In Geneva, as in all Roger Dubuis boutiques, a lounge and library further enrich this unique Luxury Watchmaking experience designed for true connoisseurs.

Like its counterparts, the Geneva boutique is strongly focused on providing an optimal client experience that includes maintenance and repairs as well as an exclusive concierge service epitomised in the Rarities concept.


In line with this philosophy, to coincide with the opening of this latest flagship store and to mark its 20th anniversary, the Manufacture is launching a unique restoration project entirely dedicated to its Hommage collection: Millésime. It will mark each year with a special “vintage” in the shape of just one creation embodying a wealth of restoration work.

These models will be available exclusively from Roger Dubuis boutiques and systematically related to boutique openings.