G-Shock

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How Does G-Shock Compete in a World of Fitbits and Apple Watches?

October 11, 2016

G-Shock creator Kikuo Ibe sits in a makeshift showroom, surrounded by dozens of G-Shock watches that include a prototype model from 1982. It still works, his translator proudly proclaims. Durability is what people love about these watches, after all. Soft-spoken but with a lively sense of humor, the bespectacled Japanese engineer then goes through the history of […]

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What Is G-Shock Compete in a World of Fitbits and Apple Watches?

August 29, 2016

G-Shock creator Kikuo Ibe sits in a makeshift showroom, surrounded by dozens of G-Shock watches that include a prototype model from 1982. It still works, his translator proudly proclaims. Durability is what people love about these watches, after all. Soft-spoken but with a lively sense of humor, the bespectacled Japanese engineer then goes through the history of […]

Read More